Influence: The Psychology of Persuasion
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| Type | Book |
|---|---|
| Display Title | Influence |
| Subtitle | The Psychology of Persuasion |
| Author | Robert B. Cialdini |
| Topics | Communication, Persuasion, Psychology, Sales, Leadership |
| Categories | Learn Skills |
| URL | |
| Status | Published |
| Featured? | Yes |
| Description | The definitive guide to the six psychological principles that drive people to say yes and how to apply them ethically or defend against manipulation. |
Robert Cialdini's "Influence" dives deep into the psychology of why people say "yes." Cialdini, a social psychologist, spent years studying what makes people comply with requests. He identifies six core principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. He explains each principle with research and real-world examples. It’s about understanding the shortcuts our brains use to make decisions. It reveals how these can be used for both good and bad purposes.
This book is incredibly eye-opening. It helps you understand not only how to ethically persuade others but also how to defend yourself against unwanted influence. It's recommended because it provides a strong foundation in human psychology that is useful in almost any situation. If you want to be more effective in your communication or simply understand the subtle forces at play when decisions are made, this book provides deep insights.
Anyone in sales, marketing, negotiation, or leadership will find this book essential. It’s also incredibly valuable for everyday people who want to understand why they make certain choices. If you want to become a more savvy consumer, a more effective communicator, or simply gain a clearer understanding of human behavior, this book is for you.
The book is based on solid psychological research. Cialdini uses engaging stories to illustrate complex ideas, which makes it very readable. He doesn't just present the principles. He also discusses how to ethically apply them and how to resist them when someone else is trying to influence you unfairly. It’s a powerful tool for developing your critical thinking about the world around you.