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Type Book


Author Chip Heath and Dan Heath
Topics Habits, Leadership, Psychology
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Description The Heath brothers provide a framework for understanding why change is hard and how to make it easier by directing the rider, motivating the elephant, and shaping the path.

Book


The Heath brothers provide a framework for understanding why change is hard and how to make it easier by directing the rider, motivating the elephant, and shaping the path.

Habits, Leadership, Psychology