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Made to Stick: Why Some Ideas Survive and Others Die

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Type Book


Author Chip Heath and Dan Heath
Topics Branding, Communication, Marketing
Categories
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Featured? No
Description Breaks down why some ideas stick in people's minds while others are forgotten, using the SUCCESS framework for memorable communication.

Book


Breaks down why some ideas stick in people's minds while others are forgotten, using the SUCCESS framework for memorable communication.

Branding, Communication, Marketing


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