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Switch: How to Change Things When Change Is Hard

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Revision as of 09:40, 21 July 2025 by Admin (talk | contribs) (Added image: Switch.jpg)


Type Book


Author Chip Heath and Dan Heath
Topics Habits, Leadership, Psychology
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Description The Heath brothers provide a framework for understanding why change is hard and how to make it easier by directing the rider, motivating the elephant, and shaping the path.

Book

Switch.jpg The Heath brothers provide a framework for understanding why change is hard and how to make it easier by directing the rider, motivating the elephant, and shaping the path.

Habits, Leadership, Psychology